Identity, Illustration, Roll Out


Chops is a butcher shop in the leafy suburb of Paddington, Brisbane. The concept is drawn from the two owners’ passion for hand-reared farming practices, emphasizing the farm to table process as being all by hand. Featuring a bespoke typeface for the logotype and a colour palette drawn from classic butchers’ aprons.

Identity, Art Direction, UX / UI Design, Content Strategy, Event Production


Gertrude Street is a hotspot for independent boutiques and trendy hospitality venues in the suburb of Fitzroy. This is a self-initiated project, funded by a city grant, to promote small businesses post covid-lockdown with a series of events every Saturday in December. The identity celebrates the diversity of the individual shop owners who weave together to create a stronger community.

Book Design, Layout, Typography


Free to Feed is a social enterprise in Melbourne which was founded to assist people seeking asylum find meaningful employement and form community ties through food-oriented initiatives. As a part of these growing initiatives, a new at-home cooking experience was launched and accompanied with a recipe zine.

Identity, Illustrations, Roll Out


The Kind Life Movement conference in Austin, Texas this year was themed “Return to the Wilderness”. Playing off the concept of finding ones way through forest trails, the identity features an array of arrows guiding the audience through the journey, with a colour palette borrowed from ocean landscapes.

Identity, Typography, Roll Out


The Museum of Contemporary Canadian Art in Toronto wanted to promote a new gallery space committed to bridging the gap between institutional and street art. Playing off of the prohibited nature of graffiti, with a slight nod to contemporary irony, the space and corresponding events were called “no”.

Brand Direction, UX / UI Design


Polyphonic is an alternative music streaming service with a focus on obscure and experimental content. The corporate profile, presented as a responsive microsite, targets the eclectic subscribers of the service.